There are an estimated 60 million women in the global garment industry making less than minimum wage. We see their work in our storefronts and high streets, but their labour remains hidden deep within the fast fashion supply chain.

birdsong wants to change all that. As an ethical and sustainable fashion brand, they create original wardrobe staples made by well-paid female garment workers in an accountable supply chain.

How birdsong makes an impact

Ethical working: birdsong dream up their designs in-house, and then collaborate with expert garment workers – from artists and printmakers to seamstresses and painters – to bring them to life. They pay them the London Living Wage and help infuse investment into poor communities.

Sustainable by design: They source premium, sustainable materials so that products are at the highest possible quality and promote a long-life wardrobe for their customers. Every garment is made to order to minimise waste.

Local impact: birdsong works with communities in London and maintains a supply chain of grassroots organisations, charities and fellow social enterprises.

Where Fredericks Foundation comes in

We met birdsong through their funders at UnLtd in 2021 and invested £35,000 through a Revenue Share Agreement. We provide ongoing support and guidance to birdsong through a board observer, access to our network and regular meetings to support and develop strategy.