Taking the plunge

Sinking but swimming as well

Alex learned to dive in 1987 and became a diving instructor in 1992. She is very passionate about diving, helping others and doing something worthwhile.


Whilst preparing a group to go diving in the Red Sea Alex came across a disabled group of divers who were able to move freely in the underwater world. She realised that this was something she would really like to get involved in and when her son was diagnosed with a cavernoma in his spinal column it gave her the final push to do something about it.

In the beginning of this year she became a qualified Disabled Diving Instructor with Disabled Divers International (DDI)



Alex has nobody to help her with her household bills and with working only one day a week at Wiltshire College teaching English, she was struggling to keep up with her finances. After having been turned down by the bank for a small business loan, she approached Fredericks Wiltshire for financial support to fund up to date and modified diving equipment needed for her new business.



The Fredericks Wiltshire lending panel agreed to her loan under a few pre conditions which were met in a short period of time by Alex. A business mentor (a Fredericks Wiltshire volunteer) will meet with her on a regular basis to give her the best start in business.

Other Case Studies

Mark James and JNX productions:
A Music School in tune with the community

A can do attitude made this business happen. 

Art for some can be a passion, for some it can also be a business. 

Hitting the right note in schools

A passion for gardening

Mum of two Lissie wanted to return to work but couldn’t find a full-time job.

"Living the dream" Funding from Fredericks Gloucester has meant that this mother and daughter team can set up their hair and beauty salon.

Turning a passion for the environment into a living

Darren was unable to find employed work and did not want to register unemployed and receive benefits so he decided to become a self-employed Plumbing & Heating engineer, working mainly on the Island.

Personal fulfillment and a legacy for his children

Luke is Cornwall’s latest client, and was already offering a quality building and maintenance service which was entirely based on word of mouth when he approached Fredericks.

Using drive and determination, Ezim launches her new business. 

New estate agency in Hayle opens for business

Creating new business from old

Monica was rejected for a loan by HSBC in 2012 because she hadn’t been with them for long enough, she described her experience with Fredericks as “approachable, supportive and exciting”.

Carissa has been in business for three years having trained as a screen print designer.  Her passion for her product is summed up in her own words, “I Love Print, I love craft materials – I want to make this my business”.

Trinca-Ferro offers all those items needed for the special finishing touches to make a house really charming and well designed with products such as knobs, racks, mirrors, lamps, watering cans, plate racks and other general utilities.

Fredericks London supports new football magazine. Michael Da Silva is a 28 year old reporter and freelance journalist working for BBC Sport Online, Euro sport and Southwark News.

Fredericks Gloucestershire helps launch new laundry business and what it means to Praveena.

Swindon based Derek's love of motorcycles led to his business idea

Providing a range of Beauty treatments for men and women with the funding she received in December 2010.

"Living the dream" Funding from Fredericks Gloucester has meant that this mother and daughter team can set up their hair and beauty salon.

Now providing for all your landscaping needs, from small repairs to full design and construction, after receiving a loan from Fredericks South East.

A £4000 loan in early 2009 allowed Kelly to buy her own liveried van and really get Anneli Dance on the road.

A £20,000 loan to aid short-term cash-flow means Sky Gardens can continue to flourish.

Awarded a £2,600 loan in May 2010 Peter is making Swindon a tidier place.