Online Home Furnishing Business Launched

From Brazil to London, Trinca-Ferro Style

After a number of years of successfully working in the music business in the UK Robert Lancaster decided in 1992 to take time out to travel. After making frequent trips to both India and Brazil he founded the successful decoration and importation business “Rupee Rupee” with shops in the cities of Salvador and Rio de Janeiro, Brazil. He concentrated his activities in the business to his core skills concentrating on working as:

  • Buyer
  • Product developer
  • Marketer
  • Project Manager of all photo and decoration projects

Rupee Rupee was a pioneer in Brazil in the field of promoting and importing products from India and other Asian countries. It brought in new ideas to the freshly opening Brazilian market. The company quickly developed a really strong network of contacts in India backed up with a lot of experience on the sometimes difficult task of importing into Brazil. Rupee Rupee gained a great deal of press profile and credibility for the project and a strong image in the decoration area opening a total of ten retail outlet in 5 years.

The result of this was that Robert acquired a very strong “on the ground experience” of how to run a business in the developing Brazilian economy and how to best work with Indian suppliers.

Rupee Rupee by natural selection led to the next project; Trinca-ferro, a hardware boutique with an online store. This project was entirely conceived and conceptualized by Robert building the visual image and design of the all marketing material. This carried across a consistent brand image for all product lines from bags and point of sale material through to shop layout design and the styling of the website (

After the initial success of Trinca-Ferro in Brazil, including extensive press coverage Robert decided to re-patriot the project home to the UK market. Making extensive research of the local conditions and applying the experience from Brazil it was concluded that it would no longer be necessary to open retail outlets, but instead to work absolutely as an e-commerce business. This would give full access to major markets in Europe, America and Australasia.

Robert then approached Fredericks Foundation seeking loan finance to launch the e-commerce business of Trinca-Ferro.

Trinca-Ferro offers all those items needed for the special finishing touches to make a house really charming and well designed with products such as knobs, racks, mirrors, lamps, watering cans, plate racks and other general utilities.

Besides this, also carry a different line of gifts and fun objects, perfect for anyone who wishes to leave their house with that personal touch and style.

Having submitted a business plan and being invited to attend a lending panel hosted by a City law firm, Robert was successful in being approved for a loan for £5000 in two phases.  He also received support and advice from the vastly experience of the panel from a financial steer to marketing recommendations.  He now enjoys the additional benefits of receiving loan in the support of 2 mentors – a web designer and e-marketing expert.

Robert is now confident he can launch Trinca-Ferro with a focus on in his own words ‘competitive pricing coupled with an extensive product range and enviable customer service’.    

Other Case Studies

Carissa has been in business for three years having trained as a screen print designer.  Her passion for her product is summed up in her own words, “I Love Print, I love craft materials – I want to make this my business”.

Fredericks London supports new football magazine. Michael Da Silva is a 28 year old reporter and freelance journalist working for BBC Sport Online, Euro sport and Southwark News.